The hottest pattern changes significantly. Industr

Obvious pattern change 2013 industrial vehicles are expected to grow by more than 5% annually

obvious pattern change 2013 industrial vehicles are expected to grow by more than 5% annually

China Construction machinery information

Guide: the industry trend of China's industrial vehicles in 2013 is not clear to rise in the first and second quarters, but there will be a rebound at the end of the second quarter and the third quarter. It is expected that the annual sales volume can recover to the level of 2011, and the average annual growth rate is estimated to reach 5%~7%. China Construction Machinery Industry Association measures the experimental force of spring under a certain displacement. Zhang Jie, Secretary General of industrial vehicle branch

"the industry trend of China's industrial vehicles in the first and second quarters of 2013 is not clear, but there will be a rebound at the end of the second quarter and the third quarter. It is expected that the annual sales volume can recover to the level of 2011, and the average annual growth rate is estimated to reach 5%~7%." Zhang Jie, Secretary General of industrial vehicle branch of China Construction Machinery Industry Association, said in an interview with China industry news

industrial vehicles have increased 15 times in the past ten years

looking back on the development of the industrial vehicle industry in recent years, Zhang Jie said that since the beginning of this century, industrial vehicles have undergone considerable and rapid development. The sales volume soared from 20000 units in 2001 to 310000 units in 2011, an increase of 15 times in the past decade

affected by the slowdown of domestic economic growth, the sales of industrial vehicles in China began to decline from the third quarter of 2011 and continued to July 2012. However, from the perspective of sales volume in 2011, it can be called the peak of sales volume and growth rate in the past decade. In that year, including exports, the sales volume of domestic industrial vehicles was 310000 units, with an annual growth rate of more than 60%

compared with the previous year, the sales volume in 2012 decreased. According to the data of the industrial vehicle branch, the sales volume of domestic motor industrial vehicle manufacturing enterprises reached 288662 in 2012, with a year-on-year decrease of 7%, although the single screw extruder has been relatively perfect in recent years%

the export of industrial vehicles in 2012 showed three characteristics. First, in terms of geographical distribution, China's exports of industrial vehicles have shifted from developed countries such as Europe and the United States to developing countries such as Brazil and Turkey. Second, from the perspective of time period, the export situation in the first half of the year is good, and the export situation in the second half of the year is severe. Some countries have set import restrictions on industrial vehicles. For example, Brazil has raised import taxes, which has compressed the profit space of Chinese enterprises' exports. Third, trade frictions are gradually increasing. In order to expand the market, some domestic enterprises have lowered the price of their products. On the one hand, it is easy to cause chaos in the export market, on the other hand, it is also easy to cause foreign anti-dumping against our products

the competition is more intense and the industry concentration increases. Taking the forklift industry as an example, the top three companies, heli, Hangcha and Linde, together, have a market share of 50%. Domestic enterprises such as Heli and Hangcha have grown rapidly in recent years. At the same time, foreign giants have also seized the Chinese market, and all the world's top 16 industrial vehicle enterprises have entered China. Linde entered China earlier and now has a high market share in China

changes in the industry pattern

will there be new changes in the industry pattern in 2013? In this regard, Zhang Jie's view is that since the outbreak of the financial crisis, the industry pattern has begun to change

during the 2008 financial crisis, some small enterprises had difficulties in production and operation, and had to reduce production, shut down or even close down. However, due to the short time of the crisis, explosive growth began to appear later. When the construction period, supply and special vehicles of some backbone enterprises in the industry cannot meet the market demand, some small and medium-sized enterprises return to the industry. Some special models with short construction period and urgent need in the market are often contracted by small enterprises. However, after the middle of 2011, the situation of the industry is going down again, and now the development of small enterprises with production of dozens or hundreds of units has encountered great difficulties

the proportion of foreign-funded enterprises in the industry has also been changing in recent years. For example, two foreign-funded enterprises have stopped production in China, and one of them peaked in China in 2007. But a few years later, due to the difficulty of achieving a breakthrough in the number of forklifts, the operating profit fell, and its factories in China had been shut down by 2010. At present, the forklifts sold by the enterprise in China are all imported, and the number of sales has declined significantly

in addition, from the perspective of new host enterprises entering the industry, most of them have certain strength, and it is difficult for small enterprises to obtain market share without special advantages. Famous construction machinery enterprises such as Longgong, Liugong and Shantui have entered the forklift industry on a large scale; Chery and BYD in the automotive industry have also used their respective advantages to set foot in the field of industrial vehicles. Some enterprises in Jiangsu, Zhejiang and Anhui have also begun to produce forklifts by taking advantage of the centralized advantages of local existing forklift supporting enterprises

as for industry mergers and acquisitions, Zhang Jie believes that so far, due to various factors, there are relatively few successful cases of mergers and acquisitions in the industry compared with other industries. She said that if the two enterprises produce complementary products, mergers are more likely to occur under such circumstances. In addition, if enterprises want to open up markets in new regions, such as southern enterprises want to expand sales networks in the north, it is possible to carry out mergers in the north. However, because many domestic enterprises are doing similar products, there are not too many mergers in the industry

the prospect of electric forklifts is promising

"environmental friendly and efficient forklifts and electric vehicles should be the development trend in the future". When asked about the technical trend of future industrial vehicles, Zhang Jie said without hesitation

in Zhang Jie's view, the development of electric vehicles in China will definitely be better than internal combustion vehicles in the future. The reasons are as follows: first, the proportion of electric vehicles in developed countries in the world is basically upside down with that in China. For example, in Europe, the proportion of electric vehicles to diesel vehicles is 75% and 25%. In the United States, diesel vehicles accounted for a relatively large proportion a few years ago. In recent years, pay attention to emissions, and now the proportion of electric vehicles has also been close to 60%

in addition, the emissions of non road vehicles are much higher than that of cars. At present, the emission of forklifts is still in line with the national second standard, while in first tier cities such as Beijing, the emission of cars has been in line with the national fifth standard, and there is a long gap between them, which puts forward more demands for environmental friendly and efficient electric forklifts

moreover, China already has technical reserves for electric vehicles. In terms of the two categories of electric vehicles, at present, China is fully equipped with the production capacity of electric counterweight forklifts, but it is still relatively lacking in the technical force of high lift storage electric forklifts. The three key components of electric counterweight forklift motor and battery have corresponding production capacity in China, but the electric control is still relatively weak. However, since internationally renowned electric control manufacturers have set up factories in China, they can purchase electric control equipment

in terms of storage vehicles, there is no problem in the production of low lift storage vehicles and hydraulic handling vehicles in China. The products of some domestic enterprises have been exported, and some domestic hydraulic truck manufacturers have pasted labels to international well-known enterprises, which shows why the technology of Chinese manufacturers has usually been used in these two models? Go through the customs. The main technical difficulties are reflected in high lift storage vehicles: the production difficulties faced by high lift storage vehicles above 8 meters are mainly caused by poor materials and processes

Zhang Jie is full of confidence in the future development of domestic enterprises in electric vehicles. She said that in the early years, the sales situation of forklifts of foreign-funded enterprises in China was very good, and an important reason was their good sales of electric vehicles. However, in recent years, due to the necessity for domestic enterprises to explore the new development path of plastic granulator technology, the supply of electric counterweight forklifts, hydraulic trucks, and low lift storage trucks can be gradually realized, squeezing the middle-end foreign brands. Domestic enterprises are moving from medium and low-end to medium and high-end, and foreign-funded enterprises are gradually leaning from medium and high-end to medium-end. The first collision between domestic and foreign enterprises is the medium-end products. And the first to be squeezed are those enterprises that mainly focus on mid-range products. Some foreign-funded enterprises once ranked among the top five in the same industry in China, but now they are not what they used to be. Domestic enterprises have caught up in the production of industrial vehicles in recent years, and they are expected to have the same performance in electric industrial vehicles